multimedia

multimedia is the name of the game when it comes to vibecontrol, the basic underlaying code, the interactive language that supports and enables experience, communication and art in a broader, multidimensional context. it is as much a tool as it is a way and means of expression, it may be a technology as well as a technique. multimedia is sound, colour and shape and more. it is text, picture, graphic, audio, video, animation, interactivity, software, hardware, analogue, digital, it is look, smell, feel, expression, impression, frequency, response, resonance and more. as a term it may often be misunderstood, but it is effective and it's impact is lasting. multimedia is multidmensional and multiplatform, in fact it is crossdimensional and crossplatform, it is hypermedia, metamedia, a nonlinear context and structure of data and information. it is cyber, hyper, meta, but also very subtle, it is an arrangement, an installation and it can be simple and sophisticated, even at the same time. it is educational, it has impact and translates information, impressions and concepts, the idea of multimedia in itself is rich and vivid. working in a multimedia environment is stimulating and requires a level of openness and flexibility, the creation, shaping and molding of multimedia is a multitasking approach. the combination of media and content feeds off the possibilities and restrictions of the tools, software, hardware, capturing devices, storage, technology.. expansion into virtual reality, expansion into physical space, vice versa, interactivity. the internet in it it's current form is multimedia, it can be what you want it to be. and so is vibecontrol.